Overview
Don Crosby is the founder of Pairfection, an online membership that helps transform how couples connect and live together by fostering deeper bonds, respect, and intentional communication.
MemberFix began working with Don in 2023 and have had the pleasure of collaborating on several projects and technical challenges together.
“To think, one day our services could be responsible for reducing the divorce rate in the United States by 10% or 15%!
Don Crosby | Founder – Pairfection.us
How LearnDash Helped Transform Pairfection
1 – Sales Funnels for Conversions
With LearnDash integrated into WooCommerce and CartFlows, we created targeted sales funnels to guide users up the value ladder from trial courses to paid memberships.
2 – Streamlined Course Delivery
LearnDash became the backbone of Pairfection's educational offerings, providing a structured, engaging, and user-friendly experience for couples.
Its customizable course-building features enabled Don to create a variety of interactive lessons tailored to his audience.
3 – Course Gifting Made Simple
Leveraging LearnDash's WooCommerce integration, we enabled a seamless course gifting feature.
This allowed users to purchase and share courses with loved ones, expanding Pairfection's reach and boosting revenue.
4 – Free Trial Courses
Using WooCommerce and LearnDash, we helped to implement a 3-day free trial system. This allowed potential customers to experience the awesome value of Pairfection's courses before fully committing, thus increasing conversions.
5 – Subscriptions for Recurring Revenue
We also helped Don implement the core functionality of any membership site: subscription plans.
For this we used the LearnDash Groups add-on paired with MemberPress and WooCommerce Subscriptions using the MemberPress-WooCommerce 2-Way Sync plugin.
New users have the opportunity to explore a bite-sized version of each course through the free trials, and can then opt in to purchase the full course, or a subscription to pairfection.us.
6 – Resolving performance issues with leading edge hosting
Pairfection is a complex and heavy WordPress membership site.
For years we co-struggled with our customers to find hosting providers that understood how to drive optimal performance for heavy WordPress sites.
But frankly, nobody was up to the task.
So we partnered with a few very smart and talented people to create the first and only (at the time) managed WordPress hosting specifically for transactionally heavy sites like:
- Membership sites
- eLearning site
- WooCommerce sites
- Community sites
We call it MemberHost.
Note: make sure to check out the great webinar we co-hosted with LearnDash on optimizing your site for optimal performance HERE.
What technology powers Pairfection?
The core WordPress tech stack we used to build these functionalities includes:
- WooCommerce
- LearnDash LMS
- MemberPress
- FluentCRM
- CartFlows
Results
- Improved Engagement
- Increased Revenue
- Scalable Growth
Pairfection’s transformation demonstrates the power of LearnDash LMS as a versatile and extensible platform for online learning businesses.
Whether it’s enhancing user experience, driving conversions, or automating workflows, LearnDash gave us the power and flexibility to help turn Don's vision into reality.
