Your Uncommonly Amazing WordPress Tech Partner
Membership plugins

Featured Customer: Pairfection

pairfection.us

Overview

Don Crosby is the founder of Pairfection, an online membership that helps transform how couples connect and live together by fostering deeper bonds, respect, and intentional communication. 

MemberFix began working with Don in 2023 and have had the pleasure of collaborating on several projects and technical challenges together.

image - Featured Customer: Pairfection

“To think, one day our services could be responsible for reducing the divorce rate in the United States by 10% or 15%!

Don Crosby | Founder – Pairfection.us

How LearnDash Helped Transform Pairfection

1Sales Funnels for Conversions

screenshotpng 227x1024 - Featured Customer: Pairfection


With LearnDash integrated into WooCommerce and CartFlows, we created targeted sales funnels to guide users up the value ladder from trial courses to paid memberships.

2Streamlined Course Delivery

LearnDash became the backbone of Pairfection's educational offerings, providing a structured, engaging, and user-friendly experience for couples.

Its customizable course-building features enabled Don to create a variety of interactive lessons tailored to his audience.

3 – Course Gifting Made Simple

Screenshot at  1024x440 - Featured Customer: Pairfection


Leveraging LearnDash's WooCommerce integration, we enabled a seamless course gifting feature.

This allowed users to purchase and share courses with loved ones, expanding Pairfection's reach and boosting revenue.

“One of the strongest markets [is] the gifting market”.

4 – Free Trial Courses

Using WooCommerce and LearnDash, we helped to implement a 3-day free trial system. This allowed potential customers to experience the awesome value of Pairfection's courses before fully committing, thus increasing conversions.

5 – Subscriptions for Recurring Revenue

Screenshot at 1 2 1024x635 - Featured Customer: Pairfection
Screenshot at 1 3 1024x433 - Featured Customer: Pairfection


We also helped Don implement the core functionality of any membership site: subscription plans.

For this we used the LearnDash Groups add-on paired with MemberPress and WooCommerce Subscriptions using the MemberPress-WooCommerce 2-Way Sync plugin.

New users have the opportunity to explore a bite-sized version of each course through the free trials, and can then opt in to purchase the full course, or a subscription to pairfection.us.

6 – Resolving performance issues with leading edge hosting

Pairfection is a complex and heavy WordPress membership site.

For years we co-struggled with our customers to find hosting providers that understood how to drive optimal performance for heavy WordPress sites.

But frankly, nobody was up to the task.

So we partnered with a few very smart and talented people to create the first and only (at the time) managed WordPress hosting specifically for transactionally heavy sites like:

  • Membership sites
  • eLearning site
  • WooCommerce sites
  • Community sites

We call it MemberHost.

Note: make sure to check out the great webinar we co-hosted with LearnDash on optimizing your site for optimal performance HERE.

What technology powers Pairfection?

The core WordPress tech stack we used to build these functionalities includes:

  • WooCommerce
  • LearnDash LMS
  • MemberPress
  • FluentCRM
  • CartFlows

Results

  • Improved Engagement
  • Increased Revenue
  • Scalable Growth

Pairfection’s transformation demonstrates the power of LearnDash LMS as a versatile and extensible platform for online learning businesses.

Whether it’s enhancing user experience, driving conversions, or automating workflows, LearnDash gave us the power and flexibility to help turn Don's vision into reality.

You may also enjoy...

WordPress based membership sites have certain requirements, and make use of certain applications that, in my experience, makes most of the popular hosting providers a poor choice.
Learn how to automatically change a member’s membership level in MemberMouse as soon as they sign up
If you need to use CCBill to accept payments for your membership site, this guide will show you how you can do that…
2 Free Custom OptimizePress Templates

Leave a Reply

Your email address will not be published. Required fields are marked *