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The “Deep Integration” movement for WordPress membership plugins

by Vic Dorfman | Last updated Jan 16, 2019 | WordPress Membership Sites | 1 comment

Most membership plugins integrate with email marketing apps in a “shallow” way. Let’s say, for instance, that you sign up for a membership site called Bob’s Bass Lessons, that teaches you how to play bass guitar. Bob uses the MemberMouse...

Why Drip is NOT the best email marketing service in 2020

by Vic Dorfman | Last updated Jan 29, 2020 | WordPress Membership Sites | 3 comments

Let’s get something straight: There is no “best” email marketing service, despite what page one of your Google search results might have you believe. The very idea is ludicrous! What’s best for me isn’t what’s best for you. How can...

What’s the Best Email Marketing App for Membership Sites in 2017?

by Vic Dorfman | Last updated Jan 16, 2019 | WordPress Membership Sites | 3 comments

I got started with online business more than 6 years ago. I got it drilled into my head back then that “the money is in the list”. And in order to build this mythical list, you’ve got to have an email autoresponder account. So, like thousands of...