How much is churn costing your membership, and what do you fix first?
A free diagnostic tool for WordPress membership site owners.
In 3 minutes you'll know:
- Exactly how much churn is costing you per year
- How your retention compares to 2,100+ membership sites
- Which fixes recover the most revenue first, ranked by dollar impact
Results are specific to your WordPress setup, with time estimates for each fix.
How many paying members does your membership have right now?
Your current active subscriber count. Round numbers are fine.
You'll see your full revenue projection at the end.
What's your average monthly membership fee?
If you have annual subscribers, divide their price by 12. Multiple tiers? Use a weighted average.
What percentage of your members cancel each month?
The industry average for established membership sites is 6.7% monthly churn. Where do you fall?
When do most members cancel?
Early cancellations point to an onboarding gap. Later ones point to an engagement problem. Each has a different fix.
Do you use a failed payment recovery tool?
Tools that automatically retry failed charges and email members.
What's your primary billing model?
How you bill determines how often members face a renewal decision.
Do you allow members to pause their subscription?
A pause option gives members an alternative to cancelling permanently.
Do you use account-sharing protection?
Detects when members share login credentials with non-paying users. You can skip this one.
Do you have a cart abandonment sequence?
When a visitor starts checkout but doesn't complete, they get an automated follow-up email — usually with a coupon — that recovers some of those sales.
See your complete analysis
Your site is losing $0/year to churn. Enter your email to get:
- Your full LTV breakdown (current vs. best-in-class)
- Specific fixes ranked by dollar impact
- WordPress-specific action steps with time estimates for each fix
No spam. One email with your results, then occasional membership growth tips from MemberFix.
Here's what's costing you $0/year - and how to fix it.
The hidden 3% staging fee
Who it affects: Any WordPress membership site that has or had a staging environment.
Some membership plugins may silently apply a 3% surcharge to every transaction if a staging site shares the same license key as production. MemberPress and MemberMouse are both known for this (they are now owned by the same company). This can continue indefinitely even after the staging site is gone.
MemberFix fix: License audit + staging key cleanup. Takes 30 minutes.
MemberPress + LearnDash access gap
Who it affects: Any site using both MemberPress and LearnDash.
When a MemberPress membership expires or is cancelled, LearnDash course enrollment persists indefinitely unless custom code is added. This means cancelled/expired members retain full course access. Free trial users with expired memberships are also often still accessing paid content.
MemberFix fix: Custom access revocation logic or WP Fusion enrollment sync. Half-day project.
Server-side caching bypassing access rules
Who it affects: Sites on Nexcess, SiteGround, or using WP Rocket / object caching.
Nexcess object caching, SiteGround's NGINX Direct Delivery, and certain WP Rocket configurations bypass MemberPress access checks entirely — serving cached pages to anonymous visitors that should be member-only.
MemberFix fix: Caching configuration audit. Most common fix: exclude member content URLs from cache or switch to MemberHost for membership-aware hosting.
Gifting as an untapped revenue channel
Who it affects: Any membership site that doesn't offer gift memberships.
Gift memberships convert warm buyers (friends, partners, colleagues of existing members) without requiring discounting. MemberFix's own case study documents $4,579 in incremental revenue in the first 30 days after enabling gifting on a single client site.
MemberFix fix: WooCommerce Smart Coupons or WooCommerce Subscriptions gifting. One-day implementation. Read the case study →
Stripe webhook silent disconnect
Who it affects: Any MemberPress + Stripe site.
Stripe webhooks can silently disconnect — Stripe processes payments successfully but MemberPress never receives confirmation, so members are left without access despite having paid. MemberPress has no native alerting for webhook failures.
MemberFix fix: Webhook health check + optional monitoring alert setup. 15-minute fix when caught; days of frustrated members if not.